If you want to get marketers excited these days, just mention Video. Everywhere you go, you hear someone praise the value of creating and sharing video content.
If you include video content on your website, you can increase the amount of time people spend on your site by nearly 90 percent. Having video content on your website brings in three times the traffic compared to a site with no video. By 2022, video will make up 82 % of all internet traffic.
Although you do have the option of creating and uploading video to your brand’s own blog or website, many brands choose to put their videos on video sharing sites as well. These video sharing sites allow you to upload your own videos as well as watch, comment, and like videos created by other users/film makers. These platforms encourage back and forth and discussion on content.
If you’re looking to give your videos a home or want them to reach a wider audience than they do on your brand’s website, we have put together a list of the best video sharing sites to check out.
YouTube
If you don’t know what YouTube is by now, you must have been living under a rock. YouTube has more than one billion users and people watch more than one billion hours of video on this site daily.
YouTube is available in more than 90 countries around the world. This platform has a diverse selection of videos. You’ll find original content such as web series, vlogs, and films, as well as educational content such as language learning tips, how-to videos for craft projects, and homework help. There are also a slew of music videos. The list goes on.
Dailymotion
Dailymotion is a video sharing site that’s based in France. It has a global audience of more than 300 million people. Users of Dailymotion watch more than 3.5 billion videos per month.
As with YouTube, the video selection on Dailymotion is diverse. You can find TV shows, music videos, and news-related content. Compared to the other two sharing sites, Dailymotion focusses mostly on media content, such as programming from musical acts and TV channels.
Twitch
Twitch is a live streaming video sharing site that focuses on game-related content. For example, some of its more popular channels are devoted to all things PS4 or Xbox related.
Along with letting broadcasters (as Twitch calls its users) share their videos, the site occasionally offers streams of classic and popular TV shows such as “Doctor Who.”
Facebook Watch
We know you can create and share videos on regular Facebook, but the social media platform has rolled out its own video sharing site, Facebook Watch. It’s a little different from other video sharing sites. It’s video on demand and most of the content on the platform is created by content partners chosen by Facebook.
TikTok
TikTok is an app for making and sharing short videos. The videos are tall, not square, like on Snapchat or Instagram’s stories. It’s easy to navigate through the videos. You navigate by scrolling up and down, like a feed, not by tapping or swiping side to side.
This is a free-for-all and easy to use platform. You can select from wide range of sounds, from popular song clips to short moments from TV shows, YouTube videos or other TikToks.
IGTV
It seems that almost every social media platform has created its own video-sharing app. IGTV is Instagram’s version.
IGTV was rolled out in 2018 and allows people to create and share videos that can range in length from up to 10 minutes to up to 60 minutes.
When it comes to choosing the best video sharing sites to use, think of your overall goals for your video content marketing. Some trial and error or putting your videos in as many places as possible will help you learn what works and what doesn’t.
